This situation creates a duplicate content situation, which of course is bad for SEO. Whole Foods had implemented the HTTPS protocol, but appears to have failed to implement a redirect from their HTTP pages to the HTTPS. This Case Study is just going to focus on Whole Food Market’s On Page SEO and things I found that would effect page rank. One of the values of Screaming Frog is with just a few clicks you can start zooming in on SEO issues.
As such, local SEO plays a major role in boosting localized search results.
Screaming Frog’s SEO Spider tool allows you to quickly identify 404 errors and omissions like missing (Page Titles, Meta Descriptions, H1 and H2 tags), all of which are factors in page ranking or in CTR or both.Īs you may or may not know the Grocery Food chain industry is highly competitive at the local level. It’s a funny name, but it is a fantastic SEO tool that analyzes a website’s Response Codes, Page Titles, Meta Descriptions, H1 and H2 tags and a few other elements. Both website audit tools give you a great base to start with, but in most situations I will want to dive a bit deeper and that is when I use something called Screaming Frog.
Normally when I perform a website audit I will either use WooRank or SEOSiteCheckup. Today I would like to talk about a SEO Case Study on Whole Foods Market.įor those that don’t know, Whole Foods is one of the premier heath food grocery chains that started out in Austin, Texas. When performing website audits I am always finding areas of concern.